The Research Behind the Lab
There's no single percentage for "how much of communication is nonverbal" — it depends entirely on what's being said.
When words and body agree, the words carry the meaning. But when they conflict — someone crossing their arms and yelling "I'm fine!" — people trust the tone and body (93%) over the word itself (7%). That's Dr. Albert Mehrabian's real 1967 UCLA finding, and GENO teaches you to read both halves.
Sourced from Mehrabian's original 7-38-55 studies · a full GSU book on this research publishes soon